A Nigerian public relations agency has secured one of the world’s most coveted creative recognitions, marking another sign that African storytelling and cultural marketing are gaining influence on the global advertising stage.
Blanche Aigle Communications, a Lagos-based pan-African communications and public relations consultancy, has been shortlisted at the 2026 Cannes Lions International Festival of Creativity for its Gino World Jollof Festival campaign featuring celebrity chef Hilda Baci.
The campaign was selected in the Brand Experience and Activation category from 1,551 entries submitted worldwide, placing it among the top 158 shortlisted campaigns globally. The recognition comes as international brands increasingly look to African agencies for culturally driven campaigns capable of delivering global impact.
The campaign also reached the finals of the 2026 SABRE Awards EMEA in the Diamond Geographic Category for Africa, giving the agency dual international recognition for a project rooted in Nigerian culture.
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