Nigerian startup MyAgent has launched a prop-tech platform it says is building the trust and transaction layer for real estate in Africa, starting with Nigeria’s rental market.
Launched earlier this year by Samuel Afolabi, MyAgent connects renters directly with verified landlords, reduces dependence on agents, and makes the rental process faster, more transparent, and less expensive.
“The long-term vision is to become the default infrastructure for property transactions, covering rentals first, then land, sales, shortlets, and eventually the data layer for the market,” Afolabi told Disrupt Africa.
Most real estate platforms in Nigeria focus on listings, but the real problem is trust and supply.
“Renters want better access, but landlords are the hard side of the marketplace to win. Most platforms underestimate how important it is to actively acquire and verify supply, not just attract demand,” Afolabi said.
Though MyAgent’s competition includes traditional agents, listing platforms, and rental marketplaces, it believes the winning model is the one that solves landlord acquisition, verification, and trust first.
Currently founder-funded, the startup has already launched its product, onboarded landlords and renters, completed transactions, and is generating initial revenue.
“We are now fundraising to accelerate growth, especially on the supply side,” Afolabi said.
MyAgent’s immediate focus is building density and trust locally, before expanding.
“Long-term, we plan to grow into property sales, land, and shortlets, and eventually expand into other African markets where the same problem exists,” he said. The startup makes money through a 20 per cent commission on successful rental transactions.
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