Five years running an agribusiness through Plateau’s slow-motion exodus, and the risk premium investors haven’t priced in.
My phone starts ringing whenever something happens in Jos. Lagos, London, family overseas, friends I haven’t spoken to in months – all are asking the same question: Are you safe? Five years in, that question doesn’t bother me. The other question matters more, the one about what staying costs. Running an agribusiness here incurs a structural, compounding cost that is unrelated to the danger, and few people account for it in their pricing.
Jos is one of the more liveable cities in Nigeria’s north: good food, better weather than anywhere else I’ve worked, a university that still runs, and soil that grows produce most of the country envies. I run an agribusiness sourcing from partner farmers across Plateau and Bauchi, and I’ve watched colleagues run the same numbers and leave before anyone wrote
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