Telecommunications operators could unlock new revenue streams by helping businesses and consumers manage, access and optimise artificial intelligence services, moving beyond traditional connectivity offerings, the Global System for Mobile Communications Association has said.
The body said the growing adoption of AI-powered applications, agents and automated workflows was creating an emerging market for telecom operators to monetise AI consumption, with tokens increasingly becoming the unit used to measure and manage interactions with AI models.
In an analysis published on its website, Director of Regional, Social and Policy Research at GSMA Intelligence, Kenechi Okeleke, said operators had largely focused on using AI to improve internal efficiency, but the technology was opening up opportunities to generate revenue directly from customers.
He explained that, just as telecom operators had previously monetised voice minutes and mobile data consumption, the growing use of AI was introducing tokens as another measure of digital consumption.
However, he noted
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