Samantha Ifezulike is the Head of Operations, Jobberman Nigeria. In this interview with IFEOMA OKEKE-KORIEOCHA, she speaks on the rapid transformation of Nigeria’s employment landscape, the pivot toward skills-based hiring over paper qualifications, AI integration, and how strategic workforce development is bridging the country’s employability gap.
Nigeria’s labour market has continued to evolve amid economic uncertainty, digital transformation, and changing workforce expectations. From Jobberman’s vantage point, what are the most significant shifts shaping employment in Nigeria today?
Nigeria’s labour market is changing in ways we have not seen before. Employers are placing less emphasis on qualifications alone and paying closer attention to practical skills, adaptability and a candidate’s ability to learn quickly. Digital transformation is also reshaping almost every industry, creating demand for skills that didn’t exist a few years ago. We are also seeing a shift in what young professionals want from work. Salary still matters, but people are
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