Chain Reactions Africa has marked a milestone for Nigeria’s independent public relations and communications industry, winning a Global SABRE Award for its, ‘From Promises To Proofs’, a campaign on the economic reform programme for the Presidency of the Federal Republic of Nigeria, and showcasing the work at the PRovoke Global Summit in Chicago.
The achievement marks the first time a Nigerian independent PR consultancy has not only won a Global SABRE award but gone head to combine the win with a campaign showcase at the global summit, placing Nigerian-developed strategic communications before a global audience.
The award was presented on 26 October, followed on 27 October by a campaign presentation featuring Founder & Chief Strategist of Chain Reactions Africa, Israel Opayemi.
The campaign film was screened on the night of the Global SABRE Awards , building anticipation for the strategic thinking behind the work. The subsequent presentation explored the challenge
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