Cinq Music Group, a GoDigital Music company, has formed a partnership with C.R.E.A.M, the talent discovery and artist development platform founded by Nigerian artist D’Banj.
The partnership aims to support emerging African artists in reaching global audiences. It also includes the addition of D’Banj’s music catalog to the Cinq ecosystem.
Both companies said the main goal is to build a pipeline for the next generation of African talent. They described the catalog acquisition as a milestone.
C.R.E.A.M, which stands for Creative, Reality, Entertainment, Arts, and Music, connects artists with audiences through talent discovery, content monetization, fan engagement, and career development. The platform launched in 2016 and has more than seven million subscribers in Nigeria.
The partnership centres on C.R.E.A.M’s talent competition, Best of The Streets (B.O.T.S.), which returns in October. The competition identifies emerging creatives from across Africa through fan voting, mentorship, live showcases, and artist development programmes.
Cinq Music will sign
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