HomeBusinessEdala Development Holds Investors Summit 2.0, Emphasizes Scale and Marketing for Shortlet...

Edala Development Holds Investors Summit 2.0, Emphasizes Scale and Marketing for Shortlet Success

Edala Development has hosted the second edition of its Investors Summit, bringing together property investors, industry professionals and stakeholders to examine the opportunities and emerging challenges in Lagos’ growing shortlet market.

The event, held on Saturday, August 29, 2026, at the Marriott Hotel, Ikeja GRA, Lagos, focused on the evolving dynamics of the short-term accommodation sector, with discussions centred on market competition, investment performance, occupancy, operational efficiency and long-term profitability.

Speaking at the summit, Temidayo Oloyede, Co-founder and Chief Executive Officer of Edala Development, said increasing competition in the shortlet market should encourage investors to focus more closely on how their properties are managed and marketed.

According to Oloyede, the growth in the number of shortlet apartments does not automatically mean that investors will suffer, as the quality of management and operational strategy can significantly influence performance.

Oloyede identified scale, marketing and cost management as three factors that will increasingly

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