The Experiential Marketers Association of Nigeria (EXMAN) has taken significant steps towards strengthening professionalism, collaboration and industry standards following its recent meeting in Uyo, Akwa Ibom State.
Held under the theme “Collaboration as Currency,” the three-day gathering brought together leaders of Nigeria’s foremost experiential marketing agencies to deliberate on the future of the industry, reinforce professional standards and chart a new course for sustainable growth.
EXMAN President, Tolulope Medebem, in a statement, described collaboration as the industry’s greatest competitive advantage in an increasingly dynamic marketing landscape.
“The future of our industry will not be built by individual brilliance alone. It will be built by partnerships—between agencies, clients, regulators, academia and emerging talent. When we collaborate, we learn faster, innovate better, solve bigger challenges and ultimately create greater value for our clients, our businesses and our profession.”
A major outcome of the AGM was the presentation of two landmark governance documents—the
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