The Federal Government has backed the launch of a 100-Day Tourism Calendar designed to aggregate Nigeria’s festivals, concerts, cultural events and lifestyle experiences on a single digital platform as part of efforts to unlock a projected $100bn tourism and creative economy.
The calendar, powered by MyCityApp and MyLagosApp, was unveiled at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, according to Dr. Nneka Anibeze, the Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, on Tuesday.
The initiative is targeted at maximising the economic potential of the September-to-December festive season by connecting visitors, Nigerians in the diaspora and local consumers with events and tourism experiences across the country.
Speaking at the event, Musawa said the government was seeking to move beyond viewing the festive period merely as a season of celebration and instead turn it into a platform for job creation, investment and business
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