Ghanaian startup Swiftway is a digital freight forwarding platform built for African businesses, handling the full process of air and sea freight, customs clearance, and haulage across corridors including China, the UK, US, Turkey, and Dubai.
Launched in June 2025 by Abubakar Sadick Fuseini and Suleiman Abubakar Sadique, Swiftway allows business owners in Accra to ship goods internationally, and vice versa, without having to navigate a maze of brokers, paperwork, and hidden charges.
“We do that for them, end-to-end,” Fuseini told Disrupt Africa.
The freight forwarding industry in Africa has two dominant players – informal brokers who are opaque and unreliable, and large multinationals like DHL Global Forwarding and Bolloré, which are simply too expensive for most SMEs.
“Nobody was building a transparent, tech-enabled solution specifically for the African SME importer. That is the gap we are filling. Globally, Flexport is doing something similar, but they have no meaningful focus on the African market. We are building for this market from the inside,” said Fuseini.
Fully-bootstrapped since launch, Swiftway has already onboarded over 540 active businesses and built a waitlist of more than 19,000 registered users.
“That kind of organic demand tells us the problem is real and the appetite is there. Growth has come primarily through digital channels Meta ads and WhatsApp, with strong word of mouth driving a significant portion of new clients,” Fuseini said.
Swiftway is currently closing a US$100,000 pre-seed round, and already serves clients importing primarily from China, the UK, and US. It is actively
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