Technology company Google says it has unveiled new Artificial Intelligence-powered advertising features to assist Nigerian businesses in better tracking the performance of their online adverts and managing campaigns.
The Google Director for East and West Africa, Mr Olumide Balogun, made this statement on Friday in Lagos.
Balogun said that the features, introduced under its AI Max for Search platform, would give advertisers clearer information on customer interactions with Search ads.
He said that the updates comprised a new Google Ads reporting feature and
an expansion of AI Brief, a Gemini-powered tool that allowed advertisers to guide campaigns using plain language.
According to him, the reporting feature brings together information on what customers searched for, the adverts they see and the webpages they subsequently visit.
He said that the information, currently accessed from different sections of Google Ads accounts, would now appear in a single view.
“We are excited to give Nigerian
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