If you watch the Super Bowl, you know about He Gets Us, the ad campaign that launched in 2022 with a budget to make Jesus “the biggest brand in your city.” Since that debut, He Gets Us has become a fixture at the largest sporting events, and the project is rolling out a new campaign around the idea of losing as we approach the finale of this summer’s World Cup.
Earlier this year, I spoke with Tyler Johnson, a former pastor who now serves as chief impact officer at Come Near, the organization now responsible for He Gets Us. In that role,
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