The modern digital economy is segmented into important categories. Two of these are digital goods and marketplaces.
BigCommerce defines digital products as intangible items delivered electronically. “Essentially, anything that can be downloaded and used digitally can be considered a digital product.”
Unlike physical products such as clothes, furniture, shoes and luxury watches, digital goods are often sold online or through brick-and-mortar retailers. With a laptop or smartphone connected to the internet, digital products can be created.
Some of these digital goods include e-books, online courses, mobile apps, software and SaaS tools, digital subscriptions, music, videos, podcasts, graphics, and AI-powered tools.
Digital products have the advantage of global reach and can scale across time and space. Aside from their instant delivery, they are heavily dependent on technology and user experience.
Looking at the bigger picture, a digital marketplace is an online platform that connects multiple buyers and sellers to facilitate transactions
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