For many online shoppers in Nigeria, the standard e-commerce experience often ends in hesitation. You browse through an online store, admire a beautifully styled outfit on a model, add it to your digital cart, and then stop to ask: “Will this actually fit my body type? Will it look good on me?”

That widespread uncertainty is precisely the challenge Luciana Ojeniyi set out to solve with the launch of Luciana Womenswear, a premium fashion brand introducing Nigeria’s first AI-powered Virtual Try-On experience.

Integrated directly into the brand’s online store, the technology allows shoppers to upload a photo or take a live picture to instantly preview how garments fit before completing checkout—requiring no extra app download.

Yet, behind this technological leap is a story driven by personal conviction, corporate experience, and a two-year journey of meticulous design and strategic planning.

From Boardroom Sales Leader to Fashion Innovator

Before stepping into the

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