Nigerian creator-monetisation platform Cirrden lets creators earn directly from the audience they already have, instead of depending on advertising revenue or brand deals.
Founded by Goodness Ezeokafor in 2024, Cirrden is built especially for African creators. It allows video creators to upload full videos, and monetise them individually or bundled into playlists.
Creators can also build paid private communities called Circles, which is where a lot of writers and community-led creators live. Fans pay creators directly through paid videos, subscriptions, and Circle memberships, and the money settles into the creator’s Cirrden wallet, from which they can withdraw straight into their local bank account.
“Our fee is taken at the source and shrinks as a creator earns more. The core idea is simple – make more money from the audience you already have,” Ezeokafor told Disrupt Africa.
Africa has one of the youngest, most creative populations on earth, and a fast-growing creator economy – Nigeria’s alone is valued at around US$31 million today. But the tools to earn from it were built for the US, Ezeokafor says.
“Patreon and similar platforms have payout and currency friction here, and ad rates treat African views as the cheapest in the world, so creators end up monetizing informally through DMs and manual bank transfers,” he said.
Cirrden fills that gap, providing the full stack all in one place – video, community, and getting paid locally. And the scale of uptake suggests there was clearly a need. The startup has almost 8,000 users and over
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