L-r: Omawumi Ogbe, managing partner at GLG Communications; with Ike Neliaku, president & chairman of Council, Nigerian Institute of Public Relations, at the 5th Annual PR Power List Soirée and Awards, hosted by GLG Communications as part of its 2026 World PR Day activities at Alliance Française, Mike Adenuga Centre, in Lagos
As businesses navigate economic uncertainty, regulatory changes and rising stakeholder expectations, public relations is increasingly emerging as a strategic management tool rather than a communications support function. From shaping investor confidence to managing corporate reputation, influencing public policy and building trust, industry leaders say PR has become central to business growth and national development.
The growing recognition of this shift was evident at the 5th PR Power List Soirée & Awards organised by GLG Communications to commemorate World PR Day 2026, where communications executives, business leaders, policymakers and media professionals converged to discuss the evolving role of strategic
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