For decades, agricultural trade between Africa and the Middle East has been shaped by fragmented supply chains, inconsistent quality standards, and logistical bottlenecks that limit access to one of the world’s fastest-growing food import markets.
While Africa produces an abundance of agricultural commodities, connecting farmers and exporters to reliable international buyers has remained a persistent challenge.
Maimouna Qumarou, founder of ZiraaLink, an agri-tech platform that provides digital solutions to the agricultural sector across Africa and the Middle East, is working to change that.
Through a business model focused on streamlining cross-border trade, strengthening supply networks, and building trusted market linkages, she is helping reshape how agricultural products move from African producers to buyers across the Middle East.
In doing so, she is not only expanding commercial opportunities for exporters but also contributing to a more efficient and resilient agricultural trade corridor between the two regions.
As farmers across
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