British actor Idris Elba has partnered with Google to provide about 100,000 African creators with access to artificial intelligence tools worth approximately $1 million.
The move is aimed at helping creatives produce high-quality content faster, reduce production costs and compete globally.
According to Bloomberg, the initiative was disclosed following Google’s AI Summit in Johannesburg, South Africa.
Under the programme, Elba’s Elba Hope Foundation and Google will fund access to Google’s flagship Gemini AI assistant and other digital products for creators in Nigeria, Ghana, Kenya, Sierra Leone and South Africa.
The partnership comes as Africa’s creative economy continues to gain momentum.
According to a recent report, the creative sector, since 2019, has contributed nearly 4% of sub-Saharan Africa’s Gross Domestic Product (GDP), generating more than $58 billion in revenue.
The industry also accounts for about 8.2% of all jobs across the region—higher than the global average and more than any other
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