“….When everyone is a Vice President, capability stops being the measure.”
Somewhere in Lagos this morning, a Marketing Executive is beginning her career. She has come through a graduate trainee programme, she carries a deposit mobilisation target, and her branch manager is watching her numbers closely.
At another place in London, a Marketing Executive is closing her week rather differently, because she owns the brand budget, sets the commercial strategy, and reports directly to the founder of the business. The title on each of their business cards is identical, yet the altitude at which each of them operates could not be more different.
This is not merely an interesting curiosity; it is a structural feature of the global labour market, and it is quietly costing organisations money, talent, and opportunity.
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Job titles behave like a currency, and like
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