Luciana Womenswear has launched what it describes as Nigeria’s first AI-powered Virtual Try-On experience, introducing a new technology-driven approach to online fashion shopping and customer confidence.
The feature launches alongside The Radiance Collection, the debut collection from the Nigerian premium womenswear brand, and allows customers to preview garments on their own likeness before making a purchase.
Available directly through shop-luciana.co, the AI Virtual Try-On experience enables shoppers to upload a photograph and receive a realistic visualisation of how selected garments may appear before completing checkout.
For founder Luciana Ojeniyi, the technology was never intended to be a novelty. Instead, it was
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