For women, getting braids done often comes at the cost of an entire day, and sometimes even longer.
Yinka Ogunbiyi, a Nigerian engineer and entrepreneur, believes technology can change that, and investors are betting millions of dollars that it is right.
Ogunbiyi, co-founder and CEO of HaloBraid, has raised $7 million in seed funding for the startup developing what it describes as the world’s first braid-assist robotic technology.
The funding round was led by venture capital firm Seven Seven Six, founded by Reddit co-founder Alexis Ohanian, with participation from AlleyCorp and Bling Capital. The investment will improve product development and prepare the technology for commercial launch through salon partnerships.
The startup is tackling a problem that has affected hundreds of millions of women globally which is the enormous amount of time spent braiding hair.
Lockdown frustration to venture-backed innovation
The idea behind HaloBraid emerged during the COVID-19 lockdown.
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