Nigerian startup Bango has developed a community-driven price intelligence platform for food commodities in Nigeria, which allows shoppers to see prices for different items at different markets.
Using Bango, buyers submit what they paid for something, where they bought it, who they bought it from, the quantity, and a photo, building a searchable feed so anyone can see a range of prices for a commodity tied to a specific market before they go and buy it themselves.
On top of that, the startup has built a commerce layer called Shopr by Bango.
“Once people could see where things were cheaper, the obvious next question was how to actually get it at that price, so Shopr lets users buy commodities directly through us, sourced from a network of farmers, with shared delivery to keep costs down,” Bango co-founder Caleb Adenegan told Disrupt Africa.
The idea for Bango, he said, came up during the 2024 Sallah period, the festive celebrations of Eid al-Fitr and Eid al-Kabir. Fellow co-founder Ademuyiwa Taofeek was buying tomatoes and peppers in Lagos, and noticed the prices were too expensive.
“When he asked why, he was told it was the logistics cost of moving produce down from the north. He tested that himself, sourced the same commodities from Jos, paid to transport them to Lagos, and still spent way less than half the price he would have paid locally,” Adenegan said.
“That told him the real issue wasn’t logistics, it was that people simply don’t have visibility into
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