Nigeria’s online shoppers are buying through Facebook and leaning on artificial intelligence at rates that outstrip most of the 29 countries surveyed in DHL eCommerce’s newly released E-Commerce Trends Report 2026, placing the country among a small group of markets where consumer behaviour is running ahead of business capacity to serve it.
The report, drawn from 29,000 online shoppers and 5,800 e-commerce businesses across 29 countries, finds that 86 percent of Nigerian shoppers use Facebook to buy, against a global average of 63 percent. Instagram follows at 64 percent, compared with 48 percent globally, while TikTok stands at 56 percent against a global figure of 50 percent.
On artificial intelligence, 46 percent of Nigerian shoppers use AI-powered chat tools when shopping online, the fourth-highest share among the 29 countries, behind India, the UAE and China.
Among businesses, adoption runs deeper: 88 percent of Nigerian e-commerce companies already use some form
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