The Oyo State Road Traffic Management Authority has launched its 2026 ember months campaign, targeting zero road fatalities through intensified enforcement, public enlightenment and improved emergency response during the festive season.
The campaign, themed “Safe Road, Safe Life: Drive Responsibly,” was unveiled by the OYRTMA Chairman, Maj Adekoya Adesagba (retd.), during a media briefing at the state Secretariat in Ibadan on Thursday.
Adesagba said the campaign would focus on five areas: advocacy, enforcement, emergency response, inter-agency collaboration, and monitoring and evaluation.
“The campaign was built on five strategic pillars: advocacy, enforcement, emergency response, inter-agency collaboration, and monitoring and evaluation.
“The enforcement activities will be intensified, while emergency response mechanisms will be strengthened through improved collaboration with relevant agencies and a more effective referral and monitoring system.
“Over-speeding, driving against traffic, drunk driving, overloading, and the use of mobile phones while driving as major causes of road crashes during the ember
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