Nigeria’s public relations professionals are pushing to redefine their role in the corporate landscape, seeking recognition not only as storytellers but as strategic advisers who influence business decisions, manage reputational risks and shape public perception.
The call came as industry leaders gathered in Lagos recently to mark World PR Day 2026 and unveil the fifth edition of the PR Power List, which recognised 50 of the country’s most influential public relations and communications professionals.
Managing Partner at GLG Communications and creator of the PR Power List, Omawumi Ogbe, said the initiative was created to spotlight professionals who often operate behind the scenes despite playing a critical role in shaping the narratives of companies, institutions and public figures.
“PR professionals are often the background. We are not the news; we make the stories,” Ogbe said.
She said the recognition was aimed at changing the perception of the industry by highlighting professionals
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