Sentinel Escrow on 13th july announced the official launch of SentiBud, a WhatsApp-based escrow assistant designed to eliminate financial risk for online buyers and sellers across Nigeria.
Despite the rapid growth of social commerce in Nigeria, thousands of daily transactions stall due to a lack of mutual trust. Buyers fear paying upfront without receiving their goods, while sellers risk losing money on uncollected deliveries if they accept payment on delivery. SentiBud solves this standoff by embedding a secure escrow mechanism directly into WhatsApp conversations.
The fundamental issue in social commerce has never been a lack of buyers or sellers; it’s trust,” said Mmaju Anselm, Founder of Sentinel Escrow.
“We created a simple escrow system where the buyer pays first, but the seller doesn’t receive the money until the buyer confirms they’ve received exactly what they ordered. The buyer is protected because the seller can’t touch the money before delivery. The seller
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