EXECUTIVE SUMMARY
Baek, a 35-year-old manager at the South Korean semiconductor titan SK Hynix, was enrolled in Sunoo, a matchmaking company based in Seoul, a year ago. In a move typical of anxious South Korean parents, his mother signed him up, hoping to find a good wife for her son.
Lately, says Baek (who asked to be referred to by his last name to protect his privacy), he and his coworkers are having better luck finding dates than they used to, perhaps because of the dazzling bonuses they just got. Flush with eye-popping profits from the AI chip boom, SK Hynix struck a landmark deal last year with its labor union to pay out 10% of operating profits to employees, which translates to an extra $476,000 per employee this year. A similar agreement and sizable lump sum followed for Samsung workers this May.
With their newfound wealth, chip workers
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