Wellness is no longer a soft lifestyle conversation but becoming a serious business category.
Across Africa, a new class of professionals, founders and executives are beginning to understand that energy, resilience and recovery are not peripheral to success. They are part of the infrastructure that allows people and organisations to perform over time.
BEYOND Fitness Africa is building at the centre of that shift. Headquartered in Lagos, the company has created a premium fitness and wellness ecosystem that moves beyond traditional exercise. Through its studio experiences, corporate wellness programmes, recovery-led programming, strategic brand partnerships and BEYOND on Tour, its wellness retreat arm, BEYOND Fitness Africa is helping define a new category for African wellness.
That category was brought into sharp focus at BEYOND on Tour IV. The wellness retreat, held at Lakowe Lakes Golf Resort, became widely known for its viral sunset ride with Loud Urban Choir, which gained
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