This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.
The UK’s generational tobacco ban might not work. I’m supporting it anyway.
—Jessica Hamzelou
As the parent of two little girls, I often think about how their childhood is different from mine. The seven-year-old is learning about AI at school. The five-year-old is given internet-based homework every week. And they are both absolutely repulsed by the idea of smoking.
That was not the prevailing sentiment when I was young. Smoking was a central part of our culture. Which is why the UK’s recent passing of a generational sales ban on tobacco products feels like such a big deal.
This is what’s described as an “endgame” approach. While many tobacco control strategies—such as taxation or gory imagery—aim to reduce consumption, policies like the UK’s are designed
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