On paper, Nigeria’s online food delivery business should be one of Africa’s biggest technology success stories.
Industry estimates show the market reached $1.14 billion in 2025 and is projected to grow to $2.73 billion by 2034, expanding at a compound annual growth rate (CAGR) of 9.86 percent.
Rapid urbanisation, rising smartphone penetration, digital payments and a young population increasingly comfortable with online services continue to fuel expectations that ordering meals with a few taps on a smartphone will become an everyday habit.
For investors, the logic appears irresistible. People eat every day. Cities are becoming more congested. Young professionals are spending longer hours at work. Digital payments are becoming commonplace. Food delivery, on the surface, seems like a business with almost limitless demand.
Yet beneath the impressive projections lies a very different reality.
Over the past decade, Nigeria’s food delivery industry has produced as many business casualties as success stories.
This post was originally published on this site.
