The founder of Social Media Centre Marketing and Tielle Travel, Solomon Sanusi, tells TOFARATI IGE about his career and other issues
You describe SMC as evolving beyond a traditional marketing agency into a strategic visibility ecosystem. What does that look like in practice for a client today compared with five years ago?
Five years ago, clients came to SMC mainly for advertising, campaigns, media buying, activations and publicity. Those services remain important, but they address only one part of the challenge. Publicity attracts attention; it does not necessarily build trust or create lasting opportunities.
Over nearly two decades, working across entertainment, finance, healthcare, real estate, politics, technology and entrepreneurship, I realised something important: businesses do not fail simply because they lack visibility. Many fail because they are visible without credibility or proper positioning.
That realisation led to “The Visibility Framework”, built on three pillars: visible proximity, credibility marketing and public
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