L—R: Osunsanya Olutayo Olutope, Co-founder, Experiential Design and Visualisation; Okengwu Collins Chukwuma, Co-founder, Architecture and Design Intelligence, and Abiola Jinadu Matthew, Strategic Brand Partner, all of NONA Creation Studio.
NONA Creation Studio has explained why most real estate projects lose value before construction begins, noting that across West Africa, billions of naira are committed to real estate development every year.
The company explained further that many projects begin losing value long before the first foundation is excavated, not because of poor construction, inferior materials, or inadequate funding, but because the most important decisions are often made too late.
“Too often, architecture is commissioned in isolation. Branding follows months later. Visualisation is treated as a marketing exercise rather than a design tool. Cost planning begins after major design decisions have already been made.
Construction teams inherit unresolved drawings, while marketing teams are left trying to create compelling narratives around developments that
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