As Marketsquare marks its 10th anniversary, the indigenous retail chain stands as one of Nigeria’s notable business success stories, having grown from a single store in Yenagoa to a nationwide network serving millions of customers. In this interview with Joseph Olaoluwa, Founder and Chief Executive Officer of Sundry Markets Limited, Ebele Enunwa, reflects on the company’s growth journey, the evolving retail landscape, the opportunities and challenges facing the sector, and Marketsquare’s vision for the future.
Marketsquare recently marked its 10th anniversary. Looking back, what would you describe as the defining milestones that have shaped the company’s journey?
The first milestone was simply having the courage to begin.
When we opened our first Marketsquare store in Yenagoa in 2015, many questioned the decision. Some wondered why we would choose a city that was not considered one of Nigeria’s major commercial centres. But our belief was straightforward: every Nigerian community deserves access to
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