Across Nigeria today, survival has become a daily pursuit. Families that once depended on a single income now rely on multiple jobs, side businesses, freelance work, and informal ventures to maintain a standard of living that was once achievable. Parents cut household expenses. Young professionals work longer hours. Small business owners constantly adjust to changing realities. What was once financial planning has increasingly become economic survival.
The experiences of Nigerian households reveal a deeper challenge within the economy. They show resilience and creativity, but they also expose a difficult reality: many Nigerians are working harder yet struggling to make meaningful progress.
At the centre of this challenge is the growing gap between income and the cost of living. Food prices, transportation costs, rent, healthcare, education, electricity, and communication expenses continue to place pressure on household budgets. Although some incomes have increased, inflation has reduced purchasing power, leaving many families with
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