Dettol has opened entries for the “Dettol Original 12hrs Protection Challenge,” a nationwide consumer storytelling competition encouraging Nigerians to adopt consistent hygiene habits.
Running from July 13 to August 15, the challenge invites Nigerians to create and share a 60-second video on Instagram, featuring a bar of Dettol Original Soap and telling their personal Dettol story. The competition offers participants the chance to be among 25 consumers who win a range of exciting prizes. For those interested, more details can be found on the brand’s Instagram page.
Through this initiative, Dettol aims to spotlight the real experiences and memories that have connected generations of Nigerians with the brand, while encouraging meaningful conversations around everyday protection, hygiene, and family wellbeing.
Speaking on the challenge and the broader campaign, Boma Harrison, Marketing Director, Reckitt West Africa, said, “Every day, Nigerians are exposed to germs as they commute, work, attend school and carry
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