Euromatch, a European sports entertainment brand, has announced a $7.5 million title sponsorship deal with the Nigeria Premier Football League (NPFL) ahead of the 2026/2027 season.
The three-year partnership, unveiled in Abuja on Wednesday, will see Euromatch commit $2.5 million annually to the domestic football league, equivalent to about N3 billion per year.
Sacli Semih, Group Chairman of Euromatch, said the investment was driven by Nigeria’s economic potential and the quality of football talent in the country.
He said Nigeria represented one of the most attractive markets in Africa, while its football talent remained significantly undervalued despite the number of Nigerian players competing in leading leagues around the world.
“We are a growing sports entertainment brand from Europe, and football is our core product.
“Africa is one of the fastest-growing markets, and Nigeria is the heart of Africa. It is the biggest economy, in my
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