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African retail investors seeking to make smarter investment decisions may now have easier access to sophisticated market research tools as Hisa, the investment platform formerly known as Chaka in Nigeria, launches Atlas, an artificial intelligence (AI)-powered market research assistant.
The launch, announced by Hisa, comes amid growing adoption of artificial intelligence across the financial services industry, where AI tools are increasingly being deployed for investment research, data analysis, portfolio management and customer support.
For everyday investors, the new tool promises to simplify one of the biggest challenges in investing: finding, understanding and interpreting market information before committing funds.
The company says Atlas is designed to bring institutional-grade research capabilities, previously available mainly to professional investors and large financial institutions, directly to retail investors through a conversational interface.
The launch forms part of Hisa’s broader strategy to simplify
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