Nigeria’s advertising industry is set to chart ways to reposition the industry especially in the face of economic pressure, evolving technology, shift in consumer behaviour and clients demands.
This discussion under the theme: “Repositioning the Marketing Communications Industry for the Next Frontier” will top conversation at the National Advertising Conference slated later this year in Abuja.
The three day conference which will start on November 11, is expected to bring together leading professionals across the marketing communications value chain – including advertisers, agencies, media owners, regulators, technology innovators, and business leaders – to examine the trends, disruptions, and opportunities shaping the future of the industry.
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“As the marketing communications landscape continues to evolve amidst economic pressure, rapid digital transformation, artificial intelligence, and changing consumer behaviour, this year’s conference will serve as a strategic platform for meaningful dialogue, thought leadership, and industry-wide collaboration aimed at driving sustainable
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