As Nigeria’s creative sector gains global acclaim through Afrobeats, Nollywood, and fashion, a deeper transformation is underway. Young creatives are moving beyond individual fame to build sustainable companies, protect intellectual property, and create institutions that can drive long-term economic growth.
In this exclusive interview with BusinessDay’s Anthony Udugba, Shola Bamidele, CEO and Founder of Loom Rooms, a creative hub in Egbeda, Alimosho, shares insights on the evolving creative economy. He discusses the shift from resilience-driven success to systemic support, the need for stronger infrastructure and policy, and how community-focused initiatives like Loom Rooms (part of the broader Da’Circles ecosystem) are nurturing the next generation of African creative entrepreneurs.
Bamidele emphasises that Africa’s creative future lies not just in cultural exports but in developing globally respected companies, fostering collaboration, and treating creativity as national infrastructure capable of delivering lasting prosperity. Excerpt…
The global conversation around Africa’s creative economy has shifted dramatically
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