The last four series of this important topic have built the case for quality, speed, people development, and training as parts of the foundational pillars of competitive advantage for any service provider. Today, I would like to talk about something that most service providers overlook entirely: parking spaces and the security of the customer’s most valuable asset on your premises.
If you run a restaurant, a hospital, a supermarket, a spa, or any other service-providing entity, and your customers have to circle the block three times before they find somewhere to leave their car or, worse, park on the main road and spend their entire visit anxious about their vehicle being towed away, then you have a problem that no amount of excellent food, skilled doctors, or well-trained staff can fully overcome. The customer’s experience began before they walked through your door. And it began badly.
This is exactly one
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