The All Africa Music Awards (AFRIMA) and the Lesotho Music Awards (LMA) have signed a landmark Memorandum of Understanding (MOU) establishing a three-year strategic partnership aimed at strengthening Lesotho’s music industry while creating new opportunities for Basotho artists to engage with the broader African creative ecosystem.
Through this collaboration, AFRIMA, the biggest music awards platform on the continent, has officially recognised the Lesotho Music Awards as AFRIMA’s collaborating country partner and regional liaison in the Kingdom of Lesotho, marking a significant milestone in the country’s creative and cultural development.
The partnership will focus on promoting African music and cultural exchange through artist development, talent discovery, institutional collaboration, knowledge sharing, industry networking, advocacy, and the facilitation of stronger relationships between government, private sector stakeholders, media organisations, and the music industry. As part of the agreement, the Lesotho Music Awards will promote AFRIMA initiatives, facilitate industry engagement within Lesotho, encourage greater participation
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